1400 Miles is about using a bike and a beer to make it easier to have a conversation about prostate health.

In 2014, our favorite non-profit sparked the conversation on prostate health by challenging 14 men to ride the 1400 miles from Austin to Denver in time for the Great American Beer Festival. Along the way, SprayCan helped the team host local events and circle rides, reaching out to men about the importance of early detection and the impact a social and active lifestyle can have on cancer prevention.

Spraycan Group assisted 1400 Miles with a full brand archetype and messaging audit which included, website, logo, art direction, and brand voice directives. We’ve also designed various pieces of merchandise, such as pint glasses, t-shirts, and the team’s kits.

1400-Miles

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